Client: ITC Ltd
Status: In progress
Size: 30,00,000 sq ft I 16.9 acres
The ITC Campus is a project located in Rajarhat, an upcoming suburb of Kolkata. Rajarhat is being developed to handle the pressures of high-density urbanization. The campus has a mixed land-use brief with IT and corporate offices, hotel, convention center and residential towers. Being conscious of the tradition of cultural pride and the philosophical inclination of the people of the region, Morphogenesis aimed to create an identity for the entire project where buildings become the physical manifestation of the region’s rich artisanal culture. The thread that weaves the mixed-use development together is the culture of Bengal, as reflected in its literary heritage, music, fine arts, drama and cinema.
With this project, Morphogenesis intends to involve a very large artists community, sourced from all across Bengal to give final shape to this creative conception and bring back craft to the public realm.