Client: PVR

Status: Built

Size: 90,000 sq

As one of the largest multiplexes in India, the PVR Forum comprises of eleven screens, showcasing a variety of cinematic and hospitality spaces. The challenge was to design three types of cinemas and associated lounges, foyers, access foyers and utilities in different ways for them to stand apart from each other while still maintaining them as parts of a whole. The manifestations are different, but ideology is overriding. A vast atrium was inherited with the building, which was flooded with light from a skylight; both these design features are antithesis of conventional cinema design. The design solution was to create a layered sequencing in terms of light quality. A buffer along both sides was created which provided sequential exposure and created the opportunity to step down light gradually and step up the colour saturation accordingly. Colour saturation has been used as a strategy to enhance the swank technicolour imaging and movie information systems that are provided in the cinema space. The experience of movie going has been enhanced by the Europa and Gold Class lounges which are akin to nightclub environments in themselves. These were also especially designed with the idea of hosting private viewings and launches.

PVR Forum, Bengaluru

Latest News
CWAB Future of Real Estate
28th August 2020: CWAB Awards – Future of Real Estate

Manit Rastogi in conversation with industry stalwarts on ‘How will real estate grow despite COVID-19?’

CWAB Top Architect
28th August 2020: CWAB Awards – India’s Top Architect

Morphogenesis awarded ‘India’s Top Architect’ at the recent CWAB Awards, 2020.

CWAB Noteworthy
28th August 2020: CWAB Awards – Noteworthy Project

Morphogenesis was awarded yet again for the ninth time running India’s Top Architect at the recent CWAB Awards, 2020

FICCI
28th August 2020: Post-Covid Planning, Design, Constructi ...

Manit Rastogi speaks about the post-COVID planning, designing, construction and management of healthcare facilities in a seminar organised by FICCI and SPA Delhi